Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
Negotiation First: Rethinking Real Estate Skills with Kendall Bonner
Kendall Bonner shares her journey from real estate agent and attorney to Vice President of Industry Relations at eXp Realty, where she now leads their business solutions division. She offers deep insights into how agents can leverage technology while maintaining authenticity, emphasizing the importance of strategic implementation over overwhelming adoption. The conversation takes an unexpected turn when Kendall challenges the traditional view of real estate as a sales profession, making a powerful case for negotiation as the core skill agents need to master. Through practical examples and real-world scenarios, she demonstrates how every aspect of the business, from lead conversion to closing, is fundamentally a negotiation rather than a sale.
Chapters:
- 00:00:00 - Introduction to Cash Offers as a Competitive Edge
- 00:00:36 - Welcome to the Reside Platform Podcast
- 00:00:47 - From Attorney to EXP Executive: Meet Kendall Bonner
- 00:01:11 - The Power of Real-World Industry Connections
- 00:02:49 - Behind the Scenes: VP of Industry Relations at EXP
- 00:06:34 - Strategic Tech Tools That Actually Drive Results
- 00:09:00 - Building a Tech Stack for Your Business
- 00:12:00 - Express Offers: Adding Value Through Cash Offers
- 00:16:00 - Balancing Multiple Tech Solutions
- 00:19:00 - Creating a One-Stop Shop vs One-Trick Pony
- 00:21:00 - The Future of Real Estate Technology
- 00:23:31 - Why Negotiation is Your Most Valuable Skill
- 00:28:04 - Connect with Kendall and Next Steps
Links and Resources:
- Reside Platform
- Reside Platform Website
- Kendall Bonner on LinkedIn
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