Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Episodes
158 episodes
Ponds, Smart Lists, and the Follow-Up System That Works
If your CRM feels overwhelming, it’s not because you “need more leads”—it’s because your system isn’t set up to tell you what to do next. In Part 2 of this database optimization series, Lauren Holland and Brooke break down the practical, day-to...
“Busy” Isn’t Productive: The Activity Rules That Create Closings with Karlton Utter
If you feel like you are working hard but the results are not showing up, this episode breaks down what is really missing. Lauren sits down with Karlton Utter, head of agent training and development at Reside, to talk about the habits that sepa...
Your CRM Is a Mirror: Fix Your Database, Fix Your Business
Lauren and Brooke break down Reside’s practical framework for cleaning up and optimizing any CRM so leads stop slipping through the cracks. They explain why a messy database creates a messy business, how to simplify stages into a clear lifecycl...
From Solo Agent to Team Leader: The Sacrifices Nobody Warns You About with Andrea Kugler
Team leader and brokerage partner Andrea Kugler breaks down what it really takes to win in real estate—especially if you’re a driven agent, team leader, or brokerage owner who wants to scale without losing your freedom. Andrea shares the “50/50...
Reviews Build Trust. Referrals Build Business. Here’s How to Get Both.
Lauren Holland and Brooke Reiki break down why most agents are not short on leads, but are leaking business after the transaction. They introduce the EARN framework to earn referrals through a great client experience, then lay out a pr...
EARN: The Client Experience Framework That Creates Referrals
Lauren and Brooke break down why most agents do not need more information, tools, or leads. They need consistency, structure, and accountability. Lauren shares lessons learned from years behind the scenes as an operator, where patterns become o...
Recruiting, Power Hours, Pipeline: The Only 3 Priorities That Matter
Most real estate team leaders work nonstop and still feel behind because they spend the day reacting instead of leading intentionally. Brooke and Lauren break leadership down into three simple “power hours” that create clarity and momentum: a d...
The System That Took Kevin Feely From 0 to 49 Deals in 6 Months
Suneet Agarwal sits down with Kevin Feely, founder and team lead of the Feely Group, one of the top-performing eXp teams in Canada. Kevin shares his unconventional journey from running nightclubs and restaurants to becoming a top-producing real...
The One Rule Couples Working Together MUST Follow with Ally & Andrew Burnett
Suneet sits down with husband-and-wife team Andrew and Ally Burnett from Secure Home Finder in Coastal Carolinas. They share their unconventional journey of building a real estate business together, from their early friction over spreadsheets a...
70% Email Open Rates & 50 Agents: The Formula That Actually Works with Jennifer Gale
Jennifer Gale, broker-owner of Ontario's fastest-growing boutique brokerage, shares how she grew from 21 to 50 agents in just 12 months—capturing 25% of her local market. In this conversation with Suneet Agarwal, Jennifer reveals her implementa...
100 Calls Per Day for 100 Days: What Really Happens When You Commit with Andrew Burnett
Suneet sits down with Andrew Burnett, team leader of Secure Home Finder in Myrtle Beach, to discuss his journey from pizza franchise manager to successful real estate investor and team builder. Andrew shares how he transitioned through multiple...
Why Waiting 3 Years to Buy Your Dream Home Could Cost You $50,000 with Ally Burnett
Suneet sits down with Ally Burnett, co-team leader of the Secure Home Finder team in South Carolina's second home market. Ally and her husband Andrew have grown their team from 5 to 15 agents in under six months while raising four children with...
The First 90 Days: What Team Leaders MUST Do to Win
Lauren and Brooke break down exactly what team leaders should focus on in their first 90 days—whether launching a new team or resetting an existing one. They discuss why most leaders fail not because of bad strategy, but because of poor adoptio...
The Secret to Selling Houses in a Down Market with Rick and Brittany Turley
Rick and Brittany Turley share how they built a successful father-daughter real estate team in Las Vegas through market cycles, from the 2008 crash to today's shifting landscape. Rick reveals his strategic geographic expansion into rural Nevada...
The Fast Food Cycle That's Sabotaging Your Success with Shannon Cheplak
Suneet sits down with Shannon Cheplak, elite fitness coach and nutrition expert who specializes in transforming real estate professionals. Shannon breaks down why 99% of her clients are from the real estate and mortgage industry, revealing the ...
The Agent Who Quit Selling 100 Homes to Build Something Better with Brandi Fugate
Brandi Fugate built Private Label Real Estate by doing the impossible—she walked away from selling 100 homes a year to become a full-time broker and team leader. In this episode, Brandi shares her journey from mortgage lending to real estate, h...
(Replay Ep. 98) Easy Deals Are Dead: The Hard Skills That Drive Today's Real Estate Success with Mie Yamashita
Nick McLean and Mie Yamashita dive deep into the critical importance of role play and skill development for real estate agents in today's challenging market. With Gary Keller's recent declaration that "easy deals are dead," Nick and Mie break d...
Why Your Team Is Failing (And It's Not What You Think) with Tracey Hernly
Brooke sits down with Tracy Hernly, a powerhouse realtor, team leader, broker owner, title company owner, and race car driver who leads the #1 team by units sold in the Greater Lansing area. Tracy shares her incredible journey from mortgage pro...
(Replay Ep. 59) Why Most Agents Are Getting Lead Follow-Up Dead Wrong with Tristan Ahumada
In this holiday replay, Suneet sits down with Tristan Ahumada, founder of Lab Coat Agents and best-selling author, to discuss the seismic shifts happening in real estate and how leaders can turn uncertainty into opportunity. Tristan shares his ...
Inside a Multimillion-Dollar Real Estate HQ Built in 6 Years with Lauren Callaway
Suneet sits down with Lauren Callaway, CEO and founder of pH Realty Team, pH Design Firm, and multiple other ventures in Texarkana, Texas. Lauren shares her incredible journey from interior designer to real estate powerhouse, having grown from ...
Why Real Estate Agents Who Don't Use AI Will Be Left Behind with Luis Poggi
Suneet sits down with Luis Poggi, founder and CEO of House Whisper, to discuss the intersection of AI and real estate. Luis shares his journey from spending nearly a decade at Zillow working on products like search, home details, and mortgages,...
How One Team Lead Solved the 87% Agent Failure Rate with Cody Burger
Suneet sits down with Cody Burger, a brokerage owner and team leader from Dubuque, Iowa, who's revolutionizing how agents think about leverage, culture, and growth. Cody shares his journey from running a traditional brokerage to building a team...
The $7M Deal That Came Through As A $6 Google Lead with Geoff Cavender
Geoff Cavender went from being a top RE/MAX agent doing $46 million with just 6 agents to building a 25-person powerhouse team in Warsaw, Indiana in under 3 years. In this episode, Geoff breaks down his aggressive growth strategy, including how...
The 3 Core Values That Built a Multi-Million Dollar Team with Chris Gurnee
Suneet sits down with Chris Gurnee, a Seattle-based real estate powerhouse who has been dominating the Pacific Northwest market since 2004. Chris shares his incredible journey from selling shoes at Nordstrom for 11 years to building one of Wash...
The AI Tools Replacing Your $3K/Year Software Stack with Tyler Morton
Tyler Morton manages nine real estate offices across three states with 200 agents and minimal staff by leveraging AI and automation systems. After being constantly interrupted by agent questions ranging from WiFi passwords to complex broker inq...
