Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
You're Not Losing Better Leads, You're Losing Faster Agents with Karlton Utter
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Most teams are converting internet leads at 1 to 1.5% when the real ceiling is closer to 9 or 10%. The gap isn't about lead quality. It's about response time, dialogue, and whether or not your team has a system worth running. In this episode, we pulled straight from a live Reside Platform webinar hosted by Carlton Utter, our head of training and agent development with 26 years in the business. Carlton breaks down the five killers of internet lead conversion, the ALM approach for warm transfers, the LP Mama follow-up framework, and the cadence that top teams use to stay in the game long enough to win it. If you're spending money on leads right now and not seeing the ROI you expected, this is the episode that tells you exactly why and exactly what to do about it.
Chapters:
- (00:00:00) Intro and why internet lead conversion is broken
- (00:05:00) The real cost of leads and what 1.5% conversion actually means
- (00:09:00) The problem is not the lead — it's us
- (00:11:00) Accountability, systems, and value: The three pillars
- (00:18:00) The wrong way most agents approach internet leads
- (00:25:00) Speed to lead: Why 47 hours is killing your deals
- (00:33:00) The right dialogue and the ALM warm transfer approach
- (00:40:00) LP Mama and locking down the appointment
- (00:44:00) The follow-up cadence that top-converting teams actually use
- (00:53:00) Hot, warm, and cold ponds plus your 5-step action plan
Links and Resources:
- Karlton Utter on LinkedIn
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- Reside Platform Website
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