Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Episodes
125 episodes
ChatGPT Leads, TikTok Traffic, and the New Age of Real Estate Marketing with Mitch Barham
In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. F...
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35:52
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The Future of Leads: How to Become ChatGPT’s Answer in Your Market with Kasim Aslam
In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building ...
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38:08
Scale Your Real Estate Business With Social Media: Austin Armstrong’s Blueprint for AI-Powered Organic Growth
In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, usi...
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41:53
Culture Over Everything: The Secrets Behind Shonna Ruble’s #1 Team in Montana
Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a...
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31:50
Homes.com vs. Zillow: What the $1B Portal War Means for Agents
Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpa...
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40:22
Adapting to Change: Why Real Estate Professionals Must Embrace Volatility with Morgan Housel
Morgan Housel, partner at Collaborative Fund and best-selling author of The Psychology of Money, shares valuable insights on navigating volatility, building lasting wealth, and staying grounded in unpredictable times. He and Nick McLean discuss...
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52:54
The Framework Inside RISE That 6X’d a Business
What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experien...
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31:47
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Make Your Ops Team the Driver of Recruiting & Profit with Brooke Riecke
In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, product...
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16:26
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Build a Recruiting System Agents Won’t Leave with Isacc Guzman
Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc r...
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25:11
Low Inventory, High Impact: What the Top 1% Are Doing Right Now
Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team l...
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27:10
How This Team Leader Built an Accountability-Driven Culture with Breann Green
Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Brea...
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38:11
The Exact 3-Part System We Use to Scale Real Estate Teams Fast with Brooke Riecke
Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate.They unpack how to eliminate chaos with o...
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4:16
Leading When Everything Feels Like Chaos
Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up ...
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16:50
This One Leadership Mistake Is Sabotaging Your Team
Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operat...
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26:57
Why Every Real Estate Team Needs a Webinar Strategy with Jason Fladlien
Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion. Jason peels back the curtain on how he went from monk ...
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43:56
2025 Lead Gen Strategy: Why Top Teams Are Going All-In on PPC with Chris Snow
Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away fr...
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23:34
The Sign That Sells: How Top Agents Use Branding to Win Listings with Monte Pratt
Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that
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52:30
Culture, Profit, and People: The 3-Part Formula to Scale Fast
In this powerhouse episode of the Reside Platform Podcast, Director of Team Operations Lauren Holland joins forces with Head of Team Productivity Mie Yamashita to unpack the operational blueprint behind high-performing real estate teams. They d...
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30:11
How Strategic Marketing Created a Predictable Pipeline with Dan Gandee
Suneet Agarwal sits down with Dan Gandee, Co-Founder of Oregon Property Guide and The Operative Group, to unpack how Dan transitioned from Silicon Valley’s construction boom to building one of the fastest-scaling real estate teams in Oregon. Da...
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31:31
You Sell Homes. Your Brand Sells You with Karen Hall
Suneet sits down with Karen Hall, founder of Foxtrot Company, to unpack how she scaled a purpose-driven real estate team into a $35M powerhouse. With deep roots in military life, Karen shares how she built a brand centered around authenticity, ...
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27:15
The Secret Behind 1,000+ Applicants with Michael Gillies
Suneet dives deep with Michael Gillies, team leader of Gillies Team Real Estate. Michael shares how he evolved from grinding 160 days straight to building a scalable, tech-empowered business that prioritizes both performance and personal freedo...
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24:22
Organic Growth to a 7-Figure Team with Zero Ads with Andrea Crouch
Suneet talks with Andrea Crouch—co-founder of The Crouch Group in Phoenix, Arizona—about how she built one of the top-performing real estate teams in the state without using paid leads or ads. Andrea shares her journey from being a stay-at-home...
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23:54
Turn “I’m Not Ready” into “Let’s Do It” with Joel Rico
Suneet sits down with master sales trainer and NLP expert Joel Rico to unpack the true art of real estate communication. Drawing from his engineering roots and a deep background in neurolinguistic programming, Joel shares powerful frameworks an...
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41:05
Maui Real Estate Secrets from a Billionaire's Agent with Dano Sayles
Suneet sits down with Maui real estate icon Dano Sayles, the founder and CEO of The Sayles Team. With over 41 years in the business and a luxury portfolio that includes billionaire enclaves in Makena, Dano shares how he built—and rebui...
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23:30
AI-Driven Real Estate: How to Find & Focus on Your Best Leads with Steve Gerten
Real estate professionals spend countless hours and dollars generating leads, but why do so few convert? In this episode, Steve Gerten, CEO of Agent Legend, breaks down how lead intelligence is revolutionizing the industry by helping brokers, a...
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34:18
