Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
Easy Deals Are Dead—Time to Fight for Your Sales with Mie Yamashita
Nick McLean welcomes Mie Yamashita, Head of Productivity at Reside, back to the show to break down why easy deals are dead—and why that’s actually a good thing. They dig into the reason agents struggle: skill gaps that go unchecked. Nick and Mie explain why no one is above sharpening their sword, how daily roleplay should be a non-negotiable, and why even top agents need to drill objections, negotiations, and closings like elite athletes. They also call out the biggest mistake experienced agents make—thinking they’ve “arrived” and no longer need training. If you want to sell more homes, win in a tougher market, and get better every single day, this episode is for you.
Chapters:
- 00:00:00 - Sharpening the Sword: Why Improvement Never Stops
- 00:00:41 - Welcome to the Arena: Reside Platform Podcast Begins
- 00:01:13 - The Secret Weapon of Top Agents: Role Play
- 00:02:16 - Beyond the Basics: Role Play That Actually Works
- 00:06:29 - Turning Training Into a Game: Role Play That Sticks
- 00:13:18 - When Theory Meets Reality: Role Play in Action
- 00:20:19 - Embracing Discomfort: Why Struggle Creates Strength
- 00:23:49 - Do It Again: The Power of Repetition in Mastery
- 00:28:38 - Sales as a Language: The Art of Learning to Close
- 00:30:10 - Missed Opportunities: Why Agents Struggle to Close
- 00:36:12 - The 400-Hour Rule and Final Thoughts on WInning
Links and Resources:
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