Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
Turn “I’m Not Ready” into “Let’s Do It” with Joel Rico
Suneet sits down with master sales trainer and NLP expert Joel Rico to unpack the true art of real estate communication. Drawing from his engineering roots and a deep background in neurolinguistic programming, Joel shares powerful frameworks and real-life strategies to overcome objections, build instant rapport, and elevate your closing rate—without feeling pushy or salesy. Whether you're negotiating price reductions, handling skeptical clients, or leading high-performing teams, this episode offers tactical insight and mindset shifts to help you scale your business and reclaim your time. Expect real talk, powerful analogies, and a peek into how language truly drives results in real estate.
Chapters:
- 00:00:00 - Why Great Communicators Win in Real Estate
- 00:00:32 - Meet Joel Rico: A Powerhouse Guest Joins the Show
- 00:01:26 - From Engineering to Empire Building: Joel’s Unexpected Path
- 00:05:39 - NLP Demystified: The Secret Sauce Behind Influence
- 00:08:29 - Real Rapport: How to Instantly Connect with Any Client
- 00:18:09 - Unlocking Minds: The Magic of Leading Clients to “Aha!” Moments
- 00:20:43 - Think Like a Buyer, Speak Like a Seller: Bridging the Gap
- 00:22:11 - Rapport 2.0: Subtle Shifts That Create Massive Trust
- 00:26:08 - Conversations That Convert: Why Words Matter More Than Ever
- 00:27:53 - Agreement Language: Win the Deal Without the Debate
- 00:31:44 - Real Results: Why Joel’s Students Call This “The Best Training Ever”
- 00:32:33 - Objection Handling Framework: The 5-Step Script That Works Every Time
- 00:37:44 - A Final Word: Tools, Takeaways, and What’s Next
Links and Resources:
- Reside Platform
- Reside Platform Website
- Joel Rico - Website
Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
