Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
Reviews Build Trust. Referrals Build Business. Here’s How to Get Both.
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Lauren Holland and Brooke Reiki break down why most agents are not short on leads, but are leaking business after the transaction. They introduce the EARN framework to earn referrals through a great client experience, then lay out a practical, repeatable system for asking for reviews and referrals across four key touch points. You will learn how to set expectations early with a “promise conversation,” reinforce feedback during the transaction, ask within 24 hours of closing, and follow up with a structured nine-week cadence. They also cover simple tracking, accountability, and culture-building so reviews and referrals become consistent, measurable, and predictable.
Chapters:
- (00:00:00) Why reviews/referrals fail: no system + no tracking
- (00:02:00) Episode goal: make reviews + referrals inevitable
- (00:04:00) Why it matters (agents + teams)
- (00:06:00) Reviews = trust; referrals = business
- (00:09:00) What clients remember: the experience
- (00:10:00) EARN framework overview
- (00:11:00) Engage: win fast (speed-to-lead + presence)
- (00:13:00) You’re in the relationship/experience business
- (00:16:00) Engage recap (response, scripts, professionalism)
- (00:20:00) Anticipate: lead the process (timeline + cadence)
- (00:22:00) Communication preferences + recap everything
- (00:25:00) Retain: stay in touch post-close
- (00:27:00) Thoughtful beats expensive (memorable moments)
- (00:30:00) Network: plant referral seeds early
- (00:33:00) EARN recap
- (00:34:00) The 4-touchpoint review/referral system
- (00:35:00) Touchpoint 1: “promise conversation” script
- (00:39:00) Touchpoint 2: reinforce mid-transaction
- (00:42:00) Touchpoint 3: ask within 24 hours of close
- (00:44:00) Where to collect reviews (Google/Facebook/Zillow)
- (00:47:00) Touchpoint 4: follow-up (9-week cadence)
- (00:48:00) Monthly care-call day
- (00:50:00) Script: event sandwich
- (00:51:00) Script: “can you help me?”
- (00:53:00) Ops: tracker + weekly updates
- (00:56:00) Celebrate wins (make it visible)
- (00:58:00) Accountability + standards
- (01:03:00) Common mistakes
- (01:06:00) Final takeaways + action steps
Links and Resources:
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- Reside Platform Website
Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
