Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
“Busy” Isn’t Productive: The Activity Rules That Create Closings with Karlton Utter
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If you feel like you are working hard but the results are not showing up, this episode breaks down what is really missing. Lauren sits down with Karlton Utter, head of agent training and development at Reside, to talk about the habits that separate agents who “stay busy” from agents who consistently close. Karlton shares how treating real estate like a true business, time blocking prospecting, and asking for the business directly can change everything, especially in shifting markets. They also cover how to stop discounting your value, why listings create momentum, how to use technology without losing the fundamentals, and why a full pipeline protects your mindset when deals fall apart.
Chapters:
- (00:00:00) Every personality can succeed with the right mindset and work ethic
- (00:02:20) Treat real estate like a career, not a hobby: business owner mentality
- (00:04:40) The 9-to-5 approach: daily prospecting as a non-negotiable
- (00:06:50) Old-school pipeline building that still works: FSBOs, expires, and community
- (00:09:30) Social media as a "Rolodex": building a brand people remember
- (00:12:10) Using social media for business: training, consulting, and staying adaptable
- (00:16:40) Third-party leads vs. listings: why listings create the “power of one” effect
- (00:20:10) Holding your commission: how discounting hurts your future business
- (00:24:30) Know your numbers: hourly wage, market knowledge, and being the expert
- (00:29:10) Ask for the business: getting clarity instead of the “parking lot shuffle”
- (00:32:00) Eat the frog: daily prospecting habits, time blocking, and pipeline protection
- (00:36:00) Next-level growth: niches, farm areas, and increasing average sales price
- (00:38:00) Mindset and long-term planning: goals, support systems, and staying consistent
Links and Resources:
- Karlton Utter on LinkedIn
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- Reside Platform Website
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