Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
The Brutal Truth About Going Solo, Building a Team, Then Going Solo Again with Christy Morrison
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Christy Morrison didn't plan on real estate. She planned on the Olympics. After years of competing in X Games skicross, she traded one extreme sport for another. Building a top 1% business in Truckee while still trying not to miss a powder day.
In this one, she sits down with Suneet and gets honest about what 24 years in the game actually teaches you. The 25-calls-a-day grind. The seven hires turned into six exits. The marketing that finally moved the needle in a second-home market where half your buyers live three hours away.
She talks about going from solo agent, to team leader, to back-to-solo, why "contacts equal contracts" still runs her business, and why she's done hiring closers who don't actually take care of clients. If you're scaling a team and feel like you're constantly cleaning up after the people you brought on to make your life easier. This one's going to hit.
Chapters:
- (00:00:00) - The Onboarding Lesson That Costs Teams Their Best Agents
- (00:01:40) - From X Games Skicross to Top 1% Truckee Realtor
- (00:04:23) - Outworking 800 Agents in the Tahoe Market
- (00:07:23) - 20 Years of 25 Calls a Day: The Mike Ferry Grind
- (00:09:55) - Building the Team — ISAs, Marketing, and First Hires
- (00:14:00) - Why 6 of 7 Hires Walked Out the Door
- (00:18:08) - Dominating a Second-Home Market with Postcards and Wrapped Cars
- (00:24:19) - Launching Million-Dollar Listings with Lifestyle Marketing
- (00:27:32) - Hiring for Heart, Not Just Closing Power
- (00:31:55) - Master the Contract or Stay an Amateur
Links and Resources:
- Home & Slate Real Estate Website
- Christy Morrison on LinkedIn
- Christy Morrison on Facebook
- Contact Christy: (530)414-7811
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- More Reside Platform Podcasts
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