Reside Platform Podcast
Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.
Reside Platform Podcast
She Ditched Traditional Recruiting and Built This Instead with Lisa Gengelbach
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What happens when the person running your brokerage has never sold a home? Suneet sits down with Lisa Gengelbach, Vice President of Operations at Key Associates Signature Realty, who helped grow the company from 8 agents to 80 across five offices in two states in just six years. Lisa got licensed in February of 2020 after owning a restaurant and running operations for large hotels, and that outside perspective shows up in everything she does. She and Suneet get into what breaks first when a team scales too fast, why recruiting without real processes is a trap, and how she rebuilt onboarding so new agents get true follow up instead of an open door nobody walks through. Lisa also opens up the full tech stack her team runs on, from Follow Up Boss and SkySlope to the ClickUp automations that carry a deal from recruiting all the way through closing, and she shares the coaching shift that changed everything for her, which is meeting each agent where they are instead of pushing her own goals onto them. If you lead a team or own a brokerage and you want growth that actually holds together, this episode was made for you.
Chapters:
- (00:00:00) Why your brand will not bring you business
- (00:02:11) From diner owner and hotel operations to real estate
- (00:07:41) What breaks first when a team scales past 8 agents
- (00:12:36) Coaching agents to their own definition of success
- (00:17:03) Rebuilding onboarding with real follow up and benchmarks
- (00:21:23) The structure of an effective one on one
- (00:24:02) Inside the tech stack behind an 80 agent operation
- (00:28:14) Fixing the SkySlope and ClickUp roadblock with AI
- (00:31:26) Recruiting, retention, and the culture that attracts agents
- (00:35:04) Back to basics advice for agents and team leaders
Links and Resources:
- Website
- Lisa Gengelbach on LinkedIn
- Team Leader Secrets by Suneet Agarwal
- Reside Platform
- Reside Platform Website
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